The app has to meet criteria before its allowed to be a product to be installed, Apple lays down the law pretty hard for their app submissions its not difficult to institute a requirement.
Well, let Amazon know how you feel. Contact Netflix too. Other customers can't do anything about this and it's a matter of taste anyway. With respect I don't see Amazon going to the mat with anyone over this as it seems a trifle.
If Apple does things more to your liking, that is the virtue of capitalism. ;) Vote with your wallet.
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