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With Prime Day looming, lots of chatter about pending (or early) PD deals which is not uncommon because Amazon is looking to clear a bunch of inventory from its warehouses (aka fulfillment centers). (Not intended as a reference to the device being discussed.)
A shopping channel recently sold thousands of 7" Fire Tablets but the promotion was creatively timed to take place just days before Amazon announced the release of the new 7" FT. No surprise, buyers were sold the previous generation, not the newest one.
Any word if an updated version of the H10 is coming out this calendar year?
No word, but history suggests yes (probably in the fall), but don't expect a big upgrade. It would have Fire OS 6 and an upgrade to a 2 megapixel front camera (just as the 2018 HD 8 and 2019 Fire 7 had), but perhaps nothing else.